Gently renews moisture and helps strengthen porous hair, protects against fading, and extends the life of color vibrancy. Conditions hair without weighing it down and gives brilliant shine. Color Obsessed, previously known as Color Care. Keep color vibrant! Get ready for vibrant color with Color Obsessed. Now all you need to do is color outside the lines! Color Obsessed has antioxidants to protect against environmental aggressors, keeps color vibrant, provides fade protection, and provides color protection up to 32 washes.