Groom Professional's Bright White Shampoo does exactly what you’d expect, enhancing white tones on any coat to leave them wonderfully bright, while removing stains and odours. Especially effective when washing bichons, westies, poodles and similar breeds, this shampoo doesn’t contain any bleach or nasty chemicals that will harm the coat. Bright white doesn’t just enhance the coat, it also cleans deeply and gently, removing stains and odours for the ultimate shine. Moisturizes and conditions the coat and skin, while also reducing dandruff. Contains natural coconut oil to help provide moisture to the coat and skin, giving a show quality finish to any canine’s coat. Manufactured in the UK.