"NEW! Grants Cinnamon Zest Toothpaste with Neem Oil has the natural dental health benefits of certified organic aloe vera, xylitol and neem oil. With a fresh cinnamon flavour and hints of orange it has natural, proven ingredients to help prevent tooth decay and keep gums healthy. Contains no harmful aluminium, fluoride†, sugar, or Sodium Lauryl Sulphate and NO PARABENS. Certified Kosher and certified Halal. † Excessive fluoride intake causes mottled teeth with white patches over the surface of the teeth and yellowy brown staining. In severe cases, the tooth enamel is pitted and the teeth corrode.) REFERENCES ""Nutritional Medicine"" Dr. S. Davies & Dr. A. Stewart...Pan Books...Sydney...1988"