Bio-Groom Ultra Black Shampoo for dogs and cats contains pearlescent brighteners to intensify black, blue and other dark coloured coats, creating sparkling accents and a rich, lustrous sheen. The rich lather rinses out cleanly in seconds. Mild coconut oil base, enriched with protein for life and body. Neutral pH. Fresh, clean scent. Super concentrated 8:1 formula goes a long way. Safe with flea and tick treatments. Cruelty Free. Soap Free. Non-irritating.